Sanford Health Marshfield Clinic Leader Reflects on Turnaround, Community, and Retirement

By David Murchland - Marshfield Now!
MARSHFIELD — After 45 years in healthcare administration and three years leading one of Wisconsin's largest rural healthcare systems through a period of significant change, Sanford Health Marshfield Clinic President and Chief Operating Officer Bob Chaloner is preparing to retire on July 3.
During a special episode of Your Health Matters hosted by Laura Kibbel, Chaloner reflected on his career, the challenges facing Marshfield Clinic when he arrived in 2023, and the progress made since then.
When Chaloner joined Marshfield Clinic three years ago, the organization was facing substantial financial difficulties, declining confidence among staff and physicians, and uncertainty about its future.
"I felt very strongly that there was no reason this place should fail," Chaloner said during the interview. He credited the dedication of employees, the quality of healthcare services, and the organization's deep resources as reasons he believed a turnaround was possible.
According to Chaloner, many of the issues facing the organization were solvable, including billing challenges and operational problems. He said the greatest challenge was restoring confidence among staff, physicians, and community members who had become discouraged after years of difficulties.
"The organization had almost had its confidence kicked out of it," he said. "A big part of my role was to be a cheerleader and just say, 'Yes, you've been through some difficult times, but now let's get up and get moving.'"
Kibbel praised Chaloner's leadership, noting that within a year of his arrival the organization had made significant progress despite difficult decisions that included staffing reductions and program cuts. She credited his optimism and experience with helping employees regain confidence in the health system.
Chaloner also pointed to the merger with Sanford Health as a pivotal moment in the organization's recovery. He said Sanford's decision to partner with Marshfield Clinic served as validation of the health system's strengths and future potential.
"When Sanford agreed to bring us into their system, it was that validation that we really do have something special," he said.
A longtime New Yorker, Chaloner spent nearly his entire career in healthcare leadership roles throughout New York before relocating to Marshfield. While he admitted moving to rural Wisconsin was initially intimidating, he quickly embraced the community.
"The Wisconsin mindset and personality is absolutely the friendliest group of people I've ever met in my life," Chaloner said. "Within days, people seemed to know who I was and couldn't have been more welcoming."
He spoke fondly of Wisconsin traditions, from fish fries and cheese curds to Packers football, and said the people of Wisconsin were the highlight of his time in the state.
"The biggest thing I'm going to miss is the people," he said. "It's amazing how many friends we've made in just three years."
Reflecting on a career that included navigating healthcare organizations through events such as the September 11 attacks, the COVID-19 pandemic, financial crises, and natural disasters, Chaloner shared advice for future healthcare leaders.
"You can prepare, but you can't totally anticipate everything," he said. "Take a deep breath, collect yourself, and be confident that you're going to get through it. Every crisis we've faced, we've gotten through."
Chaloner said one of the greatest strengths of Sanford Health Marshfield Clinic is its ability to provide advanced specialty care in a rural community.
"To have a resource like this in a community this size is really remarkable," he said, noting that the organization has unique opportunities to innovate in rural healthcare while remaining focused on serving local communities.
As retirement approaches, Chaloner plans to spend more time with family, particularly his children and grandchildren who live on opposite coasts, and pursue travel opportunities he postponed throughout his career.
Kibbel closed the program with an emotional tribute, thanking Chaloner for his leadership and impact on the organization.
"We are a better healthcare system because of your leadership," she said. "You will always hold a very special place in the hearts of our Marshfield community."
For Chaloner, the opportunity to help guide Marshfield Clinic through a period of transformation while experiencing Wisconsin's culture and community proved to be a fitting conclusion to a long career in healthcare administration.
"What a wonderful place to finish my career," he said.
