By David Murchland - Marshfield Now!
MARSHFIELD, Wis. — For nearly three decades, Phil and Jill Hiller have led one of Central Wisconsin's most visible tributes to military veterans, placing thousands of American flags throughout Marshfield and surrounding communities each year in recognition of those who have served.
During a recent episode of Heroes from Home, host Tom Buttke visited Hiller's Ace Hardware to discuss the long-running tradition, which began with a simple idea and 3,000 flags. Today, the project has expanded far beyond Marshfield, reaching communities including Pittsville, Greenwood, Loyal, Neillsville, Colby, Auburndale, and other surrounding areas.
"When we ordered 3,000 flags, we asked ourselves how we were ever going to get them all put out," Jill Hiller recalled. Family members, friends, employees, and volunteers came together to make it happen, creating what would become a cherished community tradition.
Over the years, the effort has grown significantly. What once relied primarily on family volunteers now includes community members of all ages who help place flags throughout neighborhoods, parks, and roadways ahead of patriotic holidays. Volunteers are encouraged to stop by the hardware store, pick up flags, and help cover designated areas at their convenience.
The Hillers continue to welcome new volunteers each year. While the project traditionally began with a large volunteer gathering on a Sunday, the effort has evolved to accommodate busy schedules. Community members can now assist throughout the week by taking on territories large or small, whether walking, biking, or simply enjoying an evening outdoors while helping honor veterans.
According to the Hillers, support from volunteers and local businesses has been essential to the program's success. Many area sponsors contribute financially to help purchase and maintain flags, allowing the tribute to continue growing year after year.
The project carries special meaning for the Hiller family. Phil Hiller's brothers served in the military, while Jill's father was a veteran. Their personal connections to military service have helped fuel their commitment to honoring veterans throughout the region.
During the interview, Buttke praised the Hillers for their dedication, noting that the annual display has become a powerful symbol of appreciation for those who served. He encouraged residents not only to recognize veterans during patriotic holidays but throughout the year.
"If you know they're a veteran, go up to them anytime and say thank you," Buttke said. "They were away from their families, and that's a big sacrifice."
The numbers behind the effort are impressive. Phil Hiller estimated that the project now averages approximately 10,000 flags each year. Over 30 years, that translates to roughly 300,000 flags displayed in honor of veterans across Central Wisconsin.
As the tradition continues, the Hillers say their greatest gratitude goes to the community members who have supported the effort over the years.
"We couldn't do what we do without the community," Jill Hiller said. "We're very appreciative of everyone who helps and supports this cause."
The annual flag display remains one of the area's most enduring demonstrations of patriotism and appreciation for military service, reminding residents of the sacrifices made by veterans and their families while bringing communities together in a shared act of gratitude.