Hub City Days Returns to Downtown Marshfield July 24–26

MARSHFIELD — One of the city’s most anticipated summer traditions is back. Hub City Days returns to downtown Marshfield from July 24 through 26, bringing three full days of activities, entertainment, and community spirit.
Organized by Main Street Marshfield and a dedicated team of volunteers, Hub City Days has grown over the past 21 years into a regional attraction, drawing visitors from across Wisconsin and beyond.

The celebration kicks off Thursday, July 24, with Business After 5 hosted by the Marshfield Area Chamber of Commerce & Industry, followed by a free family movie night at Wenzel Plaza. “We’ve improved the sound and viewing experience this year,” said Paul, a member of the promotions committee. “It’s a beautiful place to watch a movie. Bring a lawn chair or blanket and enjoy the evening.”

Friday night features a packed lineup, starting with the Bike Cruise, a Toy Car Hunt, and extended hours for downtown businesses during Shop the Block. Music lovers won’t want to miss the final installment of the Hub City Concert Series, headlined by Steven Page, former lead singer of the Barenaked Ladies, performing from 7 to 10 p.m. at Wenzel Plaza.

Saturday, July 26, brings the main event — a massive car show expected to fill 10 blocks of downtown with over 600 classic and custom vehicles. “We’ve heard from people coming in from all over — even as far as the Dakotas,” said Ben, also a committee member. “It’s one of the top car shows in the region.”

Families can enjoy a Family Zone in Veterans Park from 10 a.m. to 3 p.m., featuring a dunk tank, kids’ activities, live demonstrations, and booths from local organizations. The craft show will be held in the Soo Line parking lot, showcasing over 20 vendors offering everything from handmade gifts to maple syrup.

Also on Saturday is the Hub City Brew Fest at Wenzel Plaza from 12 to 3 p.m., featuring craft beer tastings from more than a dozen local breweries and live music throughout the day. Attendees will receive a commemorative cup and T-shirt with ticket purchase.

Other events include a Horsepower Show at Upham Mansion and a BBQ Cook-Off at the Elks Club, offering a little something for every interest.

Organizers encourage residents and visitors alike to not only attend the weekend’s festivities but to also support downtown Marshfield businesses year-round. “Hub City Days is all about showcasing the heart of our city,” said Ben. “We want people to explore, shop, and enjoy everything our downtown has to offer.”
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For full event details, visit Main Street Marshfield’s Facebook page or website.

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