By David Ballerstein - Marshfield Now! MARSHFIELD – August 26, 2025 — The Marshfield Common Council met Tuesday evening to discuss downtown revitalization, city infrastructure challenges, and the future of local economic development. The meeting also included the introduction of a new city planner, the first in nearly three years. Public Comment: Housing and Redevelopment Debated Resident Bill Pinker, addressed the council regarding the proposed redevelopment of the former shoe factory. Pinker praised efforts to preserve historic structures but questioned whether using the site for “affordable housing with rent restrictions” was the best long-term strategy for the Second Street corridor. He urged council members to revisit the city’s comprehensive plan and ensure redevelopment projects align with Marshfield’s broader vision for growth, diversity, and historic preservation. Infrastructure Updates: Persistent Leak at Second Street Community Center Parks & Recreation Director Justin Cassperson reported ongoing problems with a mysterious water leak at the Second Street Community Center. Despite rerouting lines, pressure testing, and shutting off water supplies, the source remains undetermined. Officials suspect groundwater infiltration from storm sewers. Excavation of basement walls and floors may be required at an estimated cost of $10,000 to $20,000. Cassperson warned that a budget resolution will likely be needed to cover repairs. City Welcomes New Planner After years without dedicated planning staff, Marshfield has hired James Lieven as city planner. Lieven, a Milwaukee native, holds a bachelor’s degree in architecture from Iowa State University and a master’s in urban design from the University of Colorado Denver. He previously worked in Milwaukee on master planning and redevelopment projects. “I am thrilled to be here and to serve the community,” Lieven told council members. Strategic Planning Sessions Scheduled City Administrator Steve Barg reminded councilors that two strategic planning sessions will be held on September 6 and September 20, with both running from 9 a.m. to 3 p.m. The sessions will be led by a Madison-based facilitator and are intended to guide the city’s long-term priorities. Economic Development Structure Report Consultant Kristin Fish Peterson of Redevelopment Resources presented recommendations to overhaul Marshfield’s economic development framework. She cited fragmentation and understaffing as major obstacles. Key proposals included:
While some CDA members expressed concern about losing powers, Peterson stressed the changes would not weaken their housing operations. The new RDA would allow Marshfield to pursue redevelopment projects with greater flexibility. Budget Actions Council approved several budget resolutions, including:
Council members discussed whether to revive the disbanded Economic Development Board. Some, including Alderwoman Jen Delis, argued the city needs stronger coordination until new structures are in place. Others, like Alderman Mike Feirer, warned against reinstating a board without clear leadership at City Hall. Administrator Barg emphasized that securing a full-time director is the most critical step for long-term success. Next Steps: The council will reconvene in September for strategic planning sessions, where economic development, housing, and downtown revitalization are expected to dominate the agenda.
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By David Ballerstein Marshfield Broadcasting – Community TV MARSHFIELD – The Marshfield Common Council will meet on Tuesday, August 26, with a full agenda that touches on strategic planning, school safety partnerships, economic development, and future housing opportunities. City Administrator Steve Barg, Mayor Lois TeStrake, and Communications Director Tom Loucks previewed the upcoming meeting during the latest “Council Preview” program on Marshfield Broadcasting. Strategic Planning Sessions Scheduled Barg announced that the city will soon hold two all-day strategic planning sessions with UW-Extension facilitator. The workshops, scheduled for September 6 and September 20 at the Second Street Community Center, are designed to help council members and department heads develop a mission, vision, and long-term goals for Marshfield. “These sessions will give us a roadmap for decisions on spending, staffing, and priorities,” Barg said. The public is welcome to attend. School Resource Officer Partnership Strengthened A key consent agenda item will renew the city’s partnership with the Marshfield School District to provide two school resource officers. The district has agreed to cover half the cost—raising its contribution this year to $100,000. Future increases will be tied to the Consumer Price Index, with a maximum of five percent and minimum of one percent annually. Mayor TeStrake praised the effort, noting the officers not only ensure safety but also build relationships with students and staff. Development and Planning Updates The council will also review a proposed subdivision in the Town of Spencer, located within a mile and a half of Marshfield city limits. While the lots meet current county standards, Barg noted the city must flag potential future issues regarding utilities if annexation ever occurs. Additionally, a new city planner is set to begin work on August 25, filling a position vacant for three years. Downtown Business Support The Business Improvement District (BID) reaffirmed its support for Main Street Marshfield, continuing to provide roughly $80,000 in self-assessed funds for beautification, events, and business support downtown. “It’s a win-win,” said TeStrake, citing the volunteers and businesses who help keep Marshfield’s downtown vibrant. Economic Development Report Consultant Kristen Fish Peterson will present her study on Marshfield’s economic development strategies. The report will assess how agencies such as Mackie, Main Street, Visit Marshfield, and the CDA can better coordinate efforts to support local business growth. Housing & Infrastructure Challenges Developer Jeff Hill is proposing high-end homes near West McMillan Street and St. Joseph Avenue. The project faces infrastructure challenges, particularly with extending sewer and water service to the site. Options—including cost-sharing and alternatives—will be discussed in both open and closed session. “We want to see more housing options of all price ranges in Marshfield,” Barg said. Other Items on the Agenda
Get Involved The Marshfield Common Council meets Tuesday, August 26, at 6:00 p.m. in council chambers. The public is encouraged to attend or watch live on Marshfield Broadcasting platforms. By David Ballerstein - Marshfield Now! Marshfield, WI – Roland Genett has a military journey unlike most. A Marshfield native and 1970 graduate, Genett proudly served in not one, but three branches of the United States Armed Forces: the Air Force, the Army, and the Navy. Genett began his career shortly after graduation by enlisting in the U.S. Air Force. He spent eight years stationed at multiple bases, including overseas assignments, and even trained as a cook before shifting into military police work. After his Air Force service, Genett decided to continue serving his country in the U.S. Army, where he joined an artillery unit and deployed to Honduras during a time of regional unrest. Not stopping there, he later enlisted in the U.S. Navy as a signalman. During his service, Genett sailed the Mediterranean, visiting Italy, Israel, Egypt, and parts of Africa. “You can’t get a vacation like that for free, unless you’re in the Navy,” he recalled with a smile. Family Ties to the Military Military service runs deep in the Genett family. Roland’s father spent 20 years in the Navy, and several of his brothers followed the same path. His son-in-law is also a Navy chief who is now working toward senior chief. “It’s been a tradition for us,” Genett explained, noting how his family’s experiences inspired him and continue to shape younger generations. A Life of Discipline and Experience Genett said he would highly recommend the military to young people, not only for the discipline it instills but also for the opportunity to see the world and meet people from all walks of life. “Every country I’ve been to, the people were friendly and hospitable. They always wanted to know about America,” he said. While he cherishes his global experiences, he also emphasized the value of local efforts to honor veterans. He praised Marshfield’s Military Wall at the community center as a lasting tribute. “It’s something for our community right here,” he said. “It allows people to connect with the names and stories of those who served.” Looking Ahead Though he has not revisited the countries he once traveled to in uniform, Genett and his wife are planning future trips, with Scotland, Israel, and England on the list. He also hopes to participate in an Honor Flight to Washington, D.C., to visit the nation’s memorials, including the Vietnam Veterans Memorial, which he has not yet seen. Reflecting on his years of service, Genett remains proud of his journey and grateful for the opportunities it gave him. “I’ve never regretted it,” he said. “It broadened my horizons and gave me experiences I’ll carry forever.” Watch the Full Interview Roland Genett’s story was featured on Heroes from Home, a program produced by Marshfield Broadcasting. The show airs daily at 7:30 a.m. and 6:00 p.m. on the Marshfield Now! Channel. Committee Weighs Trail Cost Overruns, School Resource Officer Funding, and Employee Time Tracking8/20/2025 By David Ballerstein - Marshfield Now! Marshfield, WI-- The City of Marshfield’s Finance, Budget and Personnel Committee met on Tuesday, August 19, 2025, addressing issues ranging from trail construction overruns to a new agreement with the school district for resource officer funding, as well as a lengthy debate over tracking hours worked by exempt city employees. Adler Road Trail Project Over Budget Finance Director Jennifer Selenske presented a resolution seeking council approval to close out funding for the Adler Road bicycle and pedestrian trail project. Originally launched in 2020 with an 80/20 state Transportation Alternatives Program grant, the project’s costs have nearly doubled. Initial estimates placed construction at roughly $379,000. However, final costs are expected to reach $768,672, due to higher-than-expected bids, land acquisition expenses, and non-participating costs such as city staff time. While the Wisconsin Department of Transportation increased its award to help offset overruns, the city still faces an $85,500 shortfall. Staff recommended covering the gap using fund balance reserves and contingency funds. Despite the explanation, some committee members expressed frustration with cost escalation and oversight. “Eight hundred thousand dollars to finish a trail, when we can’t even hire firefighters without a referendum—that’s hard to accept,” said Alderwoman Rebecca Spiros. The resolution to fund the shortfall failed on a split vote, leaving the matter unresolved. Certified Sites Grant Video Approved The committee unanimously approved a procedural budget resolution related to a promotional video for the Yellowstone Industrial Park. The video, produced internally by the city’s media team in collaboration with Wood County and Mackey, cost $5,000. Wood County covered half, while the city redirected $2,500 from its marketing contribution to MACCI to cover its share. School District to Share More in SRO Costs City Administrator Steve Barg presented an updated agreement with the Marshfield School District for funding the School Resource Officer (SRO) program. Under the revised contract, the district will contribute $100,000 annually toward one officer’s salary and benefits, a figure closer to actual costs. Future increases will be tied to the Consumer Price Index, with a 1% minimum and 5% maximum cap per year. Committee members praised the district’s cooperation. “This really should have happened years ago,” said Alderman Mike O’Reilly. The resolution passed unanimously. Debate Over Tracking Exempt Employee Hours The meeting’s longest discussion centered on Alderman Mike O’Reilly’s request to explore requiring exempt city employees to track their work hours. Human Resources Director Sarah Dresel presented research outlining potential benefits—such as accountability, preventing burnout, and improved project tracking—as well as risks, including morale impacts, administrative burden, and possible reclassification issues under labor law. O’Reilly argued that tracking hours would provide needed transparency for taxpayers and help identify workload imbalances. “Not tracking creates a lack of trust. This is about accountability,” he said. Other members raised concerns about micromanagement, employee retention, and whether the data would meaningfully improve performance oversight. After nearly an hour of debate, the committee voted to refer the issue to the full council for further discussion. Looking Ahead Committee members also requested that future agendas include ways to improve communication between department heads and the council regarding ongoing project costs and change orders, to avoid surprises like those seen in the trail project. The meeting adjourned without a final resolution on the trail funding gap, leaving the matter for further council deliberation. By David Ballerstein - Marshfield Now! MARSHFIELD — Aug. 19, 2025. The Marshfield Plan Commission moved a handful of community development items forward Tuesday night while opening a broader discussion on how to add more diverse, small-scale housing across established neighborhoods. Spencer subdivision earns city’s extraterritorial OK Commissioners voted to recommend approval of an extraterritorial preliminary plat in the Town of Spencer, a continuation of the Bowers Country Plat Second Edition along the west side of Marine Drive. Because the site lies within three miles of Marshfield, the city reviews plats for basic conformity with local plans. Staff reported no conflicts with Marshfield’s long-range growth map and noted the layout mirrors surrounding residential lots. “Major streets” setback rewrite put on pause The commission revisited a proposed text amendment to Chapter 18 (General Zoning) that would modernize the city’s “major street” rules—reclassifying which corridors qualify and, in most districts, adding 10 feet to the normal front setback on designated collectors/minor arterials to preserve room for any future right-of-way needs. The draft also lets the zoning administrator waive the extra setback where the existing right-of-way already meets standards. After questions about potential nonconforming setbacks if right-of-way is acquired later, members favored waiting to pair this update with a companion fix in the nonconformities section, so owners aren’t penalized by city-initiated acquisitions. Staff said no immediate projects make the change urgent. Brightening an alley: downtown mural approved In a separate vote, the commission approved an alternate sign permit for a new mural on the north wall of the Mueller building facing a city parking lot off East 4th Street. Staff cited downtown plans that encourage activating alleys and rear façades with art to make the district more inviting. Opening the door to “missing middle” homes A lengthy policy discussion explored ways to allow more housing types within the city’s SR-6 (Single-Family Residential) areas and nearby transition blocks—without sacrificing neighborhood character. Options on the table included:
Staff notes: planning dates and a new hire
Marshfield, WI – Research is often associated with major universities or large metropolitan hospitals, but for more than 60 years, Marshfield Clinic has been proving that world-class research can thrive in rural communities. On a recent episode of Your Health Matters, host Laura Kibbel sat down with Dr. Jen Meece, Chief Research Officer at Marshfield Clinic, to discuss the importance of the Clinic’s research foundation and its far-reaching impact. Dr. Meece, who grew up in North Dakota and has spent nearly 25 years in Marshfield, shared her journey from mosquito biologist to leading a nationally recognized research institute. She recalled arriving at Marshfield Clinic during the early 2000s, when West Nile virus was spreading rapidly across the United States. Her early work included establishing a statewide mosquito surveillance program. Research Close to Home Unlike many health systems where research is separate from patient care, Marshfield Clinic integrates the two. “Every day our clinicians are faced with new and interesting challenges,” Dr. Meece explained. “As partners on the research side, we want to bridge that gap.” This integration is particularly valuable in cancer care. Marshfield Clinic operates a Cancer Care and Research Center where patients are offered access to more than 250 clinical trials funded by the National Cancer Institute. These trials, often available only at large academic hospitals, are offered locally, sparing rural patients long travel and providing options that could be life-saving. “Some of our trials are treatment-based, some are prevention, and others focus on patient support,” said Meece. “It’s about making sure patients in rural areas have the same opportunities as those in large cities.” A Rural Advantage Marshfield Clinic’s location in central Wisconsin also provides unique opportunities for research. The National Farm Medicine Center, the Clinic’s oldest research unit, addresses agricultural health and safety. From studying farm-related illnesses like farmer’s lung to developing tools such as Farm Mapper, which helps identify hazards on family farms, the center brings practical solutions to everyday challenges in rural communities. The Clinic also leads statewide tick surveillance through its citizen-science “Tick Study,” allowing residents to send in ticks for identification. The data helps track disease risks such as Lyme disease while raising public awareness. National and Global Impact Although based in rural Wisconsin, Marshfield Clinic’s research is recognized worldwide. The institute partners with leading networks and competes with top medical schools on national projects. What sets it apart, Dr. Meece emphasized, is the trust built within local communities. “People here are incredibly willing to participate in studies,” she said. “That trust allows us to contribute meaningful data that informs not only local care but also national and international health policy.” Community Support Dr. Meece noted that community involvement is critical. Fundraising, volunteer participation, and local partnerships help sustain programs that directly benefit patients. “When a friend or family member has cancer or another serious illness, people often ask, ‘What can I do?’ Supporting research is one way to truly make a difference,” she said. Looking Ahead As Marshfield Clinic continues to expand its research in areas like chronic disease, public health, and patient support, its mission remains the same: to bring high-quality care, informed by cutting-edge research, to rural communities. “It really does take a village,” Dr. Meece reflected. “From our patients and providers to our researchers and community supporters, everyone plays a role in making this work possible.” Marshfield Broadcasting “Community Media” is inviting the public to learn more about local television programming and how residents can get involved. The organization will host a Question & Learning Session to discuss community TV, programming, funding, and opportunities for collaboration.
The event will take place at The Coven in The Vault Building, 211 South Central Avenue, Marshfield, in the back conference room August 22nd from 9am till noon. Attendees are encouraged to grab a coffee on the way in and take part in an open conversation about the future of community media in Marshfield. “This is a great opportunity for anyone who’s ever wanted to produce their own show, help behind the scenes, or support local media,” said representatives from Marshfield Broadcasting. “We want to hear ideas, answer questions, and work together to bring quality community programming to Marshfield and beyond.” The session is open to all community members interested in learning more or becoming part of Marshfield Broadcasting’s mission to connect, inform, and inspire. MARSHFIELD -- The Marshfield Common Council’s August 12 meeting drew a large crowd and passionate testimony on a range of issues — from a proposed tourism agreement with Visit Marshfield, to ongoing debates about drag performances, and updates on potential development projects. Tourism Entity Agreement Discussion Matt McLean, Executive Director of Visit Marshfield, asked the Council to support a new tourism entity agreement. He highlighted the organization’s marketing efforts, partnerships, and financial transparency. McLean noted that Visit Marshfield operates with only two staff members, often relying on its marketing agency, Pilch & Barnet, as a “third employee” for specialized services such as web development, public relations, and tourism promotion. Board President Lois Cheney echoed McLean’s request, citing Visit Marshfield’s decades-long partnership with the city and its financial contributions to community projects, including Wenzel Plaza improvements, Central Wisconsin State Fair upgrades, and local pickleball facilities. Public Comment Dominated by Drag Show Debate A significant portion of the meeting’s public comment period focused on drag performances and Marshfield’s annual Pride event. Supporters, including event organizers, residents, and out-of-town visitors, emphasized the artistic and family-friendly nature of local drag shows, the economic benefits they bring, and the importance of inclusivity. Opponents argued that such events are inappropriate in public spaces, citing personal and religious beliefs as well as concerns about exposure to minors. Several referenced state statutes they believe apply to the performances. City Attorney Wolfgram addressed those claims later in the meeting, explaining the legal definitions in Wisconsin Statute 948.055, which prohibits causing a child to view sexually explicit conduct. He said there was no evidence that the Pride event violated the law, and stressed that city officials and police were fulfilling their duties. Development Project Updates Developer Jeff Hill updated the Council on a proposed residential development near West McMillan Street and St. Joseph Avenue. Hill cited sewer and water connection costs — estimated at over $1 million — as a major barrier to proceeding within city limits. He said he is exploring alternatives, including private septic and wells, or potentially detaching the land from the city. Fire Chief told the Council that developments without municipal water present challenges for fire protection, requiring costly equipment and additional planning. Other Business The Council also heard from a representative of a redevelopment firm regarding the former Weinbrenner Shoe building, discussing options for affordable housing and the balance between market-rate and income-restricted units. In closing, Council members scheduled further discussions on development issues and entered closed session to address several negotiation matters, including the tourism agreement. By David Ballerstein, Marshfield Now! The Wood County Sheriff’s Department is gearing up for a full slate of community engagement, public safety initiatives, and new programs this summer and fall, Sheriff Shawn Becker shared during a recent episode of County Connections on the Marshfield Now! Channel. One of the department’s major public appearances will be at the upcoming Wood County Fair, where visitors will be greeted by a booth featuring the Sheriff’s Department, Marshfield Police Department, and other county entities. Thanks to the efforts of Lieutenant Nathan Dean, the display will showcase specialized vehicles, including the department’s MRAP armored vehicle, UTV, snowmobiles, and K-9 units. Fairgoers can also expect giveaways, games, and opportunities to meet officers and Lola, the department’s therapy dog. Becker also announced progress toward placing a full-time school resource officer in the Auburndale School District. The position, funded through a combination of district support and a potential federal COPS grant, would ensure year-round law enforcement presence in district schools. “This is something the district has wanted for quite a while,” Becker said. “It’s going to be a great partnership.” On the topic of community safety, Becker expressed support for establishing a Safe Haven Baby Box in Wood County, which would provide an anonymous, secure way for parents in crisis to surrender newborns. The initiative follows a tragic case in Milladore several years ago and has been championed by members of the Wood County Board. The Sheriff’s Department also secured a state grant to hire a social worker focused on mental health and addiction issues. The new position will work closely with law enforcement to connect individuals in crisis with local resources, aiming to reduce repeat incidents. Becker recognized long-time department member Sarah McCormick, who will retire in October after nearly 30 years of service, including overseeing the countywide Project Lifesaver program. Recruitment is underway to fill her position and other upcoming openings. In regional training news, Becker highlighted Mid-State Technical College’s plans to build a public safety training facility in Stevens Point, complete with an EVOC driving track and simulated training environments for law enforcement, fire, and EMS. Finally, Becker reaffirmed the department’s ongoing commitment to solving the disappearance of Deidre Weeks. A recent tip led investigators to Arizona, though no arrests were made. He urged anyone with information to contact Wood County Crime Stoppers or local law enforcement. The full interview with Sheriff Becker can be seen on County Connections on the Marshfield Now! Channel. By David Ballerstein - Marshfield Now! Marshfield WI - The Discovery Station in downtown Marshfield is preparing for a big event that will take flight next weekend. On Saturday, August 16, the organization will host a Fly-In Breakfast at the Marshfield Municipal Airport from 8 a.m. to noon. The event is designed to revive a tradition that hasn’t been seen locally in decades. For $5, guests can enjoy a continental breakfast while taking part in a variety of activities. Organizers say there will be aviation-themed fun for all ages, including model rocket launches, drone demonstrations, bounce houses, and opportunities to see airplanes and helicopters up close. LifeLink will also be on hand, along with local vendors. While the event is expected to draw visitors from around the region, it also serves as the Discovery Station’s main fundraiser for the year. Proceeds will go toward purchasing a handicap-accessible vehicle to help transport children and adults with special needs to activities and events throughout Wisconsin. The Discovery Station provides STEAM-based educational opportunities — science, technology, engineering, arts, agriculture, and math — along with respite care and social inclusion programs. Participants are often referred through the CLTS program or IRIS, and the center works with both children and adults on individualized learning experiences. As a nonprofit, the Discovery Station is always seeking volunteers and donations, from art and science supplies to animal care assistance. All of the animals at the facility are rescued or donated, and hands-on interactions are a key part of the educational experience. Organizers hope the Fly-In Breakfast will not only raise funds but also reconnect the community with the city’s airport. |
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